What is Synthesia?
Synthesia is a cloud-based platform that enables users to create AI-generated video content with lifelike avatars and voiceovers — without needing cameras, actors, or a traditional production studio.
In other words: you input text (or a script), select an avatar (or create one), choose style/voice/language, and generate a video that looks & sounds professional.
Between its features, workflow support (create → collaborate → publish), and enterprise-grade security, the platform positions itself as the “#1 AI video platform for business”.
Key Features & Capabilities
Here are the major features of Synthesia, drawn from their website and documentation:
- AI Avatars: Choose from a large gallery of pre-built avatars (human-looking presenters) that can deliver your script. Users can also create custom avatars (digital twins) using their own likeness.
- Text-to-Video / Script-to-Video: Enter your script (or upload document/URL) and the system generates the video automatically.
- Voiceovers in 140+ Languages: The platform supports voice generation (AI voices) in over 140 languages and dialects, allowing localization and global reach.
- Templates & B-roll / Stock Media Integration: The system includes many video templates, and support for cinematic b-roll and stock footage (for example models such as “Veo 3” or “Sora 2”) in the editor.
- Branding / Customization: Users can upload their logo, set brand colours, fonts, backgrounds, and ensure that the produced videos are “on-brand”.
- Localization & Translation: Existing videos can be translated and dubbed into multiple languages, and there is a multilingual player.
- Collaboration & Version Control: The platform supports team workflows (multiple users, shared workspace), version control (so updates propagate), and analytics to track video performance (views, completion rates, drop-offs).
- Exports & Integrations: Videos can be downloaded, embedded, or integrated into LMS (Learning Management Systems) via formats like SCORM.
- Security & Compliance: For enterprise use, the platform is SOC 2 Type II compliant, GDPR compliant, and claims to ensure data security and moderation of generated content.
