What is Salesforce Einstein?

Salesforce Einstein is the AI layer built into Salesforce’s CRM ecosystem, offering predictive analytics, automation, insights, and conversational intelligence across sales, service, marketing, and operations.

Key Features & Capabilities

• Predictive lead and opportunity scoring.
• Automated insights for sales, service, and marketing workflows.
• AI chatbots for service automation and case resolution.
• Advanced analytics for forecasting and pipeline health.
• Intelligent recommendations across products, next actions, and customer journeys.
• Deep integration across all Salesforce Clouds and third-party apps.

Salesforce Einstein is ideal for enterprise teams, large organizations, and companies that rely on Salesforce for mission-critical operations.

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How to use

1. Enable Einstein features in Salesforce Setup (requires appropriate licensing).
2. Activate the specific Einstein products needed (Lead Scoring, Forecasting, Service Bots).
3. Configure data sources, mapping fields, and training windows for predictive models.
4. Review model outputs (scores, recommendations) in lead, opportunity, or case records.
5. Create automation rules or workflows that act on Einstein recommendations.
6. Monitor model performance and retrain or tune thresholds as data evolves.

Note: Einstein modules are diverse—refer to Salesforce documentation for each Einstein product.

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