Perplexity AI
Perplexity AI combines conversational AI and web search to deliver instant, sourced answers.
What is Perplexity AI?
Perplexity AI is an AI-powered search and research assistant that delivers accurate, real-time answers using advanced retrieval and summarization models. It offers a conversational interface for exploration, learning, and professional research.
Key Features & Capabilities
- Real-time search with cited sources and reliable results.
- Deep research capabilities with multi-step reasoning.
- File, image, and document analysis with contextual insights.
- Collections to organize and save research findings.
- Copilot mode for guided, interactive research tasks.
- API support for enterprise knowledge systems.
Perplexity AI is ideal for researchers, professionals, students, analysts, and teams that require accurate, up-to-date information.
How It Works
When a user submits a query, Perplexity combines large language models (LLMs) with real-time web search to find, read, and summarise information from multiple sources.
It then generates a natural-language answer and provides citations to the original references.
Pro users can also upload files (PDF, CSV, images, audio) for direct analysis.
The platform supports continuous conversation, allowing follow-up questions to refine or deepen research.
Perplexity offers multiple modes:
- Regular Search / Answer Mode – quick summarised results
- Deep Research – performs multi-step searches and builds a structured report
- Model Selector – choose between AI models in the Pro version
Starting from
- Connect your CRM, marketing, or automation tools seamlessly.
- Automate workflows by combining multiple AI tools.
- Train your team to master AI tools quickly.
- Get ongoing support for updates and scaling.
Summarize and cite information for reports or literature reviews.
Create or edit images and videos using AI
Query internal and public data simultaneously
Quickly understand new topics or compare products and concepts
Market analysis, trend exploration, competitive insights
This tool is specifically for researchers and analysts who require factual, real-time information backed by credible web citations. It is a far more reliable tool for deep investigation than conversational LLMs, which are prone to hallucinations without the transparent sourcing Perplexity provides.
ChatGPT
Google Gemini
- Truly Multimodal: Native handling of text, code, image, audio, and video inputs in a single model.
- Enterprise Governance: Strong security, privacy, and control when deployed through Google Cloud's Vertex AI.
- Powerful Integrations: Deeply integrated with Google Workspace and Cloud ecosystem tools.
- Token Costs: Pricing can be complex and expensive for high-volume or extremely long context window usage.
- API Latency: The largest, most capable models (Ultra/Pro) may introduce higher latency for real-time applications.
