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Copy.ai
Fullcast (formerly CopyAI, Inc.)
An enterprise-grade AI platform that automates complex marketing workflows, high-volume content creation, and sales outreach.
What is Copy.ai?
Copy.ai is an advanced Go-to-Market (GTM) AI platform, recently acquired by Fullcast in October 2025, that has evolved from a simple copywriting tool into a comprehensive AI Marketing Operating System. It is designed to help marketing and sales teams automate the entire content lifecycle—from research and ideation to distribution and tracking. By combining multiple world-class LLMs (including GPT-4o, Claude 3.5, and Gemini) with proprietary AI Workflows and Content Agents, Copy.ai enables businesses to maintain consistent brand voice while scaling their operations without increasing headcount.
Key Features & Capabilities
- AI Workflows: A powerful drag-and-drop automation builder that chains together modular AI actions to execute complex tasks like multi-channel campaign generation or real-time SEO analysis.
- Content Agents: Specialized AI agents that can be trained on your brand guidelines to autonomously produce high-quality, on-brand content across blogs, ads, and emails.
- Brand Voice & Infobase: A centralized repository to store your company’s unique messaging, product facts, and style guides, ensuring the AI never goes "off-brand."
- Unified Data Foundation: Seamlessly integrates with CRMs (Salesforce, HubSpot), Slack, and Google Workspace to pull real-time data into your AI-generated content.
- Multi-Model Choice: Allows users to toggle between different leading AI models to find the best output for specific creative or technical tasks.
How to Use Copy.ai
Copy.ai is built for both one-off creative tasks and large-scale enterprise automation:
- Define Your Brand Voice: Start by navigating to the Brand Voice section. Upload existing marketing materials or your website URL to allow the AI to analyze and mirror your specific tone and style.
- Populate the Infobase: Add key facts about your products, target personas, and company mission into the Infobase. This ensures the AI uses accurate data in every output.
- Use AI Chat for Ideation: Use the Chat interface to brainstorm campaign ideas, rewrite existing copy, or generate quick social media posts using the latest integrated LLMs.
- Build or Use an AI Workflow: For high-volume tasks, select a pre-built template or create a custom Workflow. For example, you can set a workflow to scrape a URL, generate 5 LinkedIn posts, and draft a follow-up email in one click.
- Integrate with GTM Tools: Connect your HubSpot or Salesforce account to the platform. Use workflows to automatically generate personalized sales outreach based on lead behavior tracked in your CRM.
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- Connect your CRM, marketing, or automation tools seamlessly.
- Automate workflows by combining multiple AI tools.
- Train your team to master AI tools quickly.
- Get ongoing support for updates and scaling.
Promoted
Use Cases
While we add new use-cases, our team already has internal workflows for ready to deploy for your business.
Highlights
- Enterprise Automation: Exceptional at turning manual marketing tasks into repeatable, scalable automated workflows.
- Brand Consistency: The Infobase and Brand Voice features significantly reduce the risk of generic or off-brand content.
- Platform Agnostic: Gives teams the flexibility to use the best AI models (OpenAI, Anthropic, Google) within a single interface.
Things to know
- Complexity: The powerful Workflow builder has a learning curve for teams used to simpler single-prompt AI tools.
- Human Review: While highly advanced, long-form and technical outputs still require a human-in-the-loop for factual verification.
AiGanak Analysis
This tool is specifically for Go-To-Market (GTM) teams who need to automate complex, multi-step marketing workflows at scale. Unlike basic writing assistants, it functions as a comprehensive "Marketing OS" that connects directly to CRMs to ensure brand-consistent automation.
Jasper AI
Writesonic
Description
An enterprise-grade AI platform that automates complex marketing workflows, high-volume content creation, and sales outreach.
Jasper AI automates marketing content creation with templates; workflows; and brand controls to scale content production.
An all-in-one AI platform for SEO-optimized content creation, tracking brand visibility in AI search, and automating marketing workflows.
Pros
- Enterprise Automation: Exceptional at turning manual marketing tasks into repeatable, scalable automated workflows.
- Brand Consistency: The Infobase and Brand Voice features significantly reduce the risk of generic or off-brand content.
- Platform Agnostic: Gives teams the flexibility to use the best AI models (OpenAI, Anthropic, Google) within a single interface.
- All-in-One Workflow: Combines research, writing, SEO optimization, and publishing in a single interface.
- Real-time Data: Unlike standard LLMs, it integrates live web search to ensure factual and up-to-date content.
- GEO Tracking: One of the few platforms offering specialized analytics for brand presence in AI-generated search results.
Things to Know
- Complexity: The powerful Workflow builder has a learning curve for teams used to simpler single-prompt AI tools.
- Human Review: While highly advanced, long-form and technical outputs still require a human-in-the-loop for factual verification.
- Quality Variance: Long-form drafts often require human editing to remove repetitive AI patterns or "fluff."
- Pricing Complexity: Access to advanced features like the API and GEO tracking is locked behind higher-tier paid plans.
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