What is Adobe Firefly?

Adobe Firefly is Adobe’s generative AI platform designed to create images, graphics, text effects, and branded content directly from natural-language prompts. Integrated deeply into Creative Cloud, Firefly helps designers, marketers, and creators accelerate content production while maintaining brand consistency and professional quality.

Key Features & Capabilities

• Text-to-image generation with high-quality creative outputs optimized for commercial use.
• Generative Fill and Generative Expand to edit, extend, or replace parts of images instantly.
• Text Effects to produce stylized typography for branding and marketing assets.
• Image editing options like background removal, object addition, and enhanced detailing.
• Integration with Photoshop, Illustrator, Express, Lightroom, and other Adobe tools.
• Brand customization to generate on-brand content with predefined styles and guidelines.

Adobe Firefly is ideal for designers, content creators, marketing teams, agencies, and brands looking to scale visual content production with precise control and professional-grade results.

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How to use

1. Sign in to Adobe Creative Cloud and open Firefly (web or integrated app).
2. Choose the generation mode (text-to-image, generative fill, text effects, or textures).
3. Enter a clear prompt describing desired visuals (style, composition, color, mood).
4. Optionally upload a reference image for image-to-image or generative fill tasks.
5. Adjust style, aspect ratio, and output resolution; iterate by refining the prompt.
6. Export asset to Photoshop/Illustrator or download; use Adobe apps to further edit.

Note: Firefly also exposes plugins inside Photoshop/Illustrator — consult Adobe docs for plugin workflows.

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