💡 Overview
Cold emails with plain text are ignored; personalized videos have a 3x higher click-through rate. However, recording videos manually is impossible at scale. This guide teaches you how to use Clay (data enrichment) to feed lead details into HeyGen, creating personalized AI avatars that speak directly to your prospects by name, company, and specific pain points.

📊 Step 1: Data Enrichment in Clay

Import your lead list into Clay. Use the 'LinkedIn Scraper' to find a recent achievement or news about the prospect. This 'unique variable' will be the core of your AI video script to prove the video isn't a generic blast.

🎥 Step 2: HeyGen Video Automation

1. Create a HeyGen Avatar template with 'Variable Fields' for [First Name] and [Company News].
2. Connect Clay to HeyGen via Webhook.
3. The system will automatically trigger a video generation every time a new lead is qualified in your list.

📈 Step 3: Automated Multi-Channel Delivery

Once the video is generated, the HeyGen URL is pushed back to your CRM (HubSpot/Pipedrive) or cold outreach tool (Instantly/Smartlead), sending the personalized video link via email or LinkedIn DM automatically.

🚀 How We Can Help

Our $499 Setup Includes:
✅ High-fidelity AI Avatar creation.
✅ Clay-to-HeyGen automation logic.
✅ Integration with your outbound email sequence for 'One-Click' sending.