Turn Perplexity AI into a 24/7 research assistant that automatically categorizes market intelligence into a structured Airtable database.
💡 Overview
Information is only valuable if it is accessible. Most teams lose hours searching through Slack and browser tabs. This guide teaches you how to build a Centralized Intelligence Hub. Using Perplexity AI’s real-time web search and Airtable’s relational database, you can create a 'Corporate Brain' that updates itself with the latest industry trends.
In Airtable, create a 'Market Intel' table. Use 'Link to another record' fields to connect 'Competitors' to 'News Articles.' This creates a knowledge graph rather than a flat list.
Use Collection Prompts in Perplexity to standardize your research format. Prompt: 'Analyze the following company for [Business Model, Pricing, and Recent News] and return in a JSON-ready format.'
Use Make.com to watch for new Perplexity Pages and instantly parse the data into your Airtable. This ensures your research is always structured and ready for executive reporting.
Need a custom market-scout? Our $499 Implementation Covers:
✅ Custom Airtable dashboard with 'Insight Summaries.'
✅ Make.com automation with error-handling.
✅ Training on 'Advanced Prompting' for your specific industry.
