💡 Overview
In real estate, the first agent to respond wins the client. This guide teaches you how to connect Follow Up Boss (FUB) with Zapier Central to build an AI assistant that greets new Zillow or Realtor.com leads instantly. The AI doesn't just send a generic 'Thanks'; it analyzes the lead's search criteria and sends a personalized text or email with relevant local market insights.

🏠 Step 1: Connecting the Lead Source

Set a Zapier trigger for 'New Lead in Follow Up Boss.' Capture the lead's preferred neighborhood and price range. These variables are passed to the AI Assistant to create a custom response.

🤖 Step 2: Intelligent Response Logic

1. The AI checks your MLS feed or internal listings for matches.
2. It drafts a text: 'Hi [Name], I saw you're looking in [Area]. Did you see the new listing on [Street]? It just hit the market at [Price].'
3. The message is sent via FUB's integrated texting platform, appearing as a 1-to-1 message from you.

📈 Step 3: Nurture & Task Creation

If the lead replies with a question, the AI parses the intent. If they ask for a tour, it automatically creates a high-priority 'Task' in FUB for the agent to call and confirm the appointment.

🚀 How We Can Help

Our $499 Implementation Covers:
✅ FUB and Zapier AI secure integration.
✅ Custom 'Real Estate AI' prompt templates.
✅ Workflow testing to ensure 100% deliverability.